We are an NYC/Reykjavík based fashion house. Our clothing merges high design, tech, and unique customizations, preparing you for almost any situation – social, professional or seasonal.

Ýr Þrastardóttir
Co-Founder / Head Designer
Fashion designer Ýr Þrastardóttir, an Icelandic Academy of the Arts graduate with a BA in fashion design. Currently owner of the fashion label, Another Creation and part time costume designer and stylist. Selected out of her graduating class to participate on behalf of Iceland in Designers Nest during Copenhagen Fashion Week in 2011 which launched her first steps into manufacturing of her own collection sold in KIOSK, an Icelandic designer store.

Ýr has been selected four times to showcase her work at the Reykjavik Fashion Festival in 2011, 2012, 2015 and 2017. She has also participated in numerous group exhibitions, worked in film, theatre and with the Icelandic Dance Company. In 2013 she founded an innovative start-up company, Another Creation. The company was selected out of 200 applicants to participate in StartupReykjavik, a mentor-driven seed stage investment program.

Following the StartUp, Another Creation was chosen to participate in the Creative Business Cup in autumn 2013 and got special awards for outstanding combination of creative power and commercial know how.


Alexander Kirchner
Co-Founder / Head Designer
[WIP BIO] Alexander has been working as a designer, stylist and producer - including sewing and knitting his own designs for a number of years. He has collaborated with other designers, the music industry, and artists of all genres, in designing, producing and styling one-of-a-kind, elite projects for individual customers and high-end production companies.


Hunter Simms
Co-Founder / Chief Creative Officer
Hunter is a Brooklyn and Reykjavík-based co-founder and executive creative director for Hunter S. & Thompson, a creative agency that has worked with major brands from Spotify and Nike to Apple and Audi, winning him a considerable number of accolades, including Webby Awards and Cannes Lions. You can often find him in his adoptive home of Reykjavík, Iceland, where he creates and collaborates with a variety of artists, musicians and fashion designers.